After freakishly good debut sales, NVIDIA’s higher-end Ada Lovelace GPUs are having difficulties selling. Retailers have told Moore’s Law is Dead that even the GeForce RTX 4090, one of the most popular GPUs of the past two quarters, is selling badly. As per one source, the RTX 4080 failed to sell a single unit this month, while the RTX 4090 sales are “nearly gone too”. The GeForce RTX 4070 Ti is the new favorite in town alongside AMD’s Radeon RX 7900 series cards.
I don’t believe that last part, so we did a bit of checking and found out the following. Higher-end Lovelace GPUs seem to have fallen out in favor of older RTX 30 and RX 6000 series offerings. That said, there’s no sign of the Radeon RX 7900 series cards among the bestsellers at any retailer whatsoever. One exception is Microcenter, where the RX 7900 XT comes in a #10.
Oh, but look. The top two bestsellers are AIB variants of the GeForce RTX 4090, with the fifth and sixth spots held by another pair of third-party 4090s. However, it’s worth noting that this is the first time the RTX 4080 is not among the top ten. Enthusiasts seem to be going for the RTX 4090 and the RTX 4070 class GPUs, followed by the RX 7900 family.
There isn’t a single GeForce RTX 4090 on Amazon among the top ten bestsellers and not one RTX 4080 among the 20 most popular GPUs. The top-selling RTX 4090 is the ASUS ROG Strix OC Edition at #15, priced at $1,951.99. Like Microcenter, the RTX 4070 is the most popular next-generation GPU, while the RTX 3060 and RX 6600 series cards lead the volume sales.
Newegg paints a similar picture. The RTX 4080 used to be a bestseller here but has now been replaced by the RTX 3060 and the RX 6600-class graphics cards. The RTX 4090 still holds the #9 and #10 bestselling spots, indicating that the Ada top gun still has some steam left. There’s no sign of the Radeon RX 7900 series cards among the top twenty.