NVIDIA’s GeForce RTX 4090 has been out for less than a month, and the chipmaker has already shipped over 100,000 units. Despite a hefty price tag of $1,599, the Ada Lovelace flagship has been selling rather well. Thanks to ample supply and a hungry market, you can be sure that the next-gen GPU will be more popular than its predecessor. Two sources have confirmed that at least a hundred thousand RTX 4090s are now ready to be purchased, if not already with their new owners (WCCFTech, @g01d3nm4ng0).
We’ve heard many rumors about a potential Lovelace shortage, but if these figures are correct, then that’s far from the truth. Do remember that shipped units represent supply and availability rather than product sales. Unfortunately, most online retailers have been selling the RTX 4090 at inflated rates, with an average asking price of $2,500.
Bestbuy is out of inventory, and Microcenter only has units available for physical purchase. Your best bet would be regional suppliers or vendors, most notably authorized partners exclusively selling computer hardware.