NVIDIA is planning to launch its next-gen Blackwell flagship for gamers near the end of 2024. The GeForce RTX 5090 will likely hit retail shelves before the holiday season. This follows NVIDIA’s biennial release cadence, as the RTX 3090 and RTX 4090 launched in September 2020 and October 2022, respectively. An October or November 2024 release window for the RTX 5090 is highly plausible.
According to UDN, NVIDIA will introduce its next-gen gaming GPUs in the fourth quarter, initially focusing on the high-end, high-margin RTX 5090 and 5080. These graphics cards are expected to boost AIB shipments while propelling average selling prices (ASPs) of GeForce GPUs.
As reported last month, NVIDIA has reduced the supply of popular RTX 40 and RTX 30 series graphics cards, resulting in price hikes across the board. In addition to high-end GPUs such as the RTX 4090 and 4080, midrange SKUs including the RTX 4060, 3060, and 3050 have also been affected. The average price gain is estimated to be 10%.
For now, the graphics card prices have only been affected in mainland China, with the RTX 4060 Ti feeling the brunt of the increase. This can be seen as a means of price regulation while keeping channel inventory lean to prepare for the launch of next-gen offerings.
