Many storeowners say they wish they could attract more attention to their premium products. Some of them have tried online advertising with some degree of success. However, advertising isn’t cheap.
Glass displays are an excellent alternative. But they don’t always achieve the intended results. So, what works for most shop owners? The solution is simple. Invest in LED showcase lighting. Yes, it is a huge decision. However, you should highly consider embracing showcase lighting. Here’s why.
Increased Traffic to Premium Goods
LED display lighting creates a focal point to help customers pay attention to particular items in your shop. This isn’t our opinion. Several studies show that people pay more attention to products accentuated with lighting.
Display lighting guides a customer’s eyes to focus on premium items in the shop. It also encourages exploration through visual appeal. Increased foot traffic translates to higher sales and more profits for your business.
That being said, you can get better results by combining display advertising with techniques by enhancing your store’s interior design, online marketing, and offering at-store pickups.
Product Differentiation
The biggest reason to use showcase lighting is to differentiate premium products from every other item in your store. Let’s say you sell toys. You place your best toys in a modular display. But not enough people notice them.
You want to highlight these toys because they’re big moneymakers for your shop. You can add LED lighting to the right displays. Everyone who walks into your shop will be drawn to these products.
Production differentiation has an incredible ROI when done right. It involves more than highlighting products through proper lighting. You must ensure the products are quality items and not fakes. The price must be justifiable. What’s more, you need to display your items where they can attract the most traffic.
Versatility
Another reason to love showcase lighting is that it can be used in any business environment. You can use display lights at a jewelry store, pub, art gallery, museum, shoe store, sports arena, or trade show.
You can also customize the lighting. For example, you can add color saturation so that certain images appear bright and conspicuous to customers. Also, you can dictate how the lighting appears in your store.
You could have your store’s name light up so that it is more visible in the evenings. You could include LED-light signs that direct customers to particular items. Another option is to use regular lighting around your items.
Regardless, using any form of showcase lighting can enhance your store’s desirability. It can increase foot traffic and boost your sales significantly.
Energy Efficiency
If you’re like many storeowners, you love to keep your energy bills low. LED showcase lighting offers top-tier energy efficiency while also contributing towards bigger sales for your business. In other words, the cost of investing in showcase lighting is worth it.
LED display ads are nine times more energy efficient than fluorescent ads. That means they’re an investment that will barely encroach on your marketing budget.
Another advantage of display lights is that they’re durable. The typical LED light can last 50,000 hours. Fluorescent lights have a shelf life of 10,000 hours. Durability means you don’t need to spend your money on new lighting every few years. It also helps lower your carbon footprint.
Simple to Use
Display lights turn on as quickly as they can turn off. This is a helpful feature for storeowners who don’t need their stores lit up all day long. It is also helpful if you travel to trade shows and other events where you need to power up everything quickly.
As we mentioned, you can configure showcase lights. Let’s say you need more lighting for a specific product. You can increase the brightness and color saturation of the lights around that product. Likewise, you can dim the lights of some items to save on energy bills.
Selecting the Perfect Showcase Lights—Top Tips
In this section, we’ve outlined five tips to help you create the perfect showcase lighting space in your store.
Choose the Right Lighting Fixtures
Showcase lights come in several designs. The most common fixtures are lights you can mount to the ceiling. They display light throughout the store, thereby highlighting different products.
Pendants display lights from a small attachment, usually downwards. Recessed lights remain hidden so that more focus is given to your products instead of the lights.
On the other hand, cove lights use thin strips of LED to highlight products. They’re increasingly becoming popular due to their affordability, versatility, and energy efficiency.
Select the Right Mounting Positions
If you want your premium products to stand out, you must mount them appropriately. For example, you can use cove lights to display small items located inside glass displays.
However, you should try recessed lighting or pendant lighting for art pieces mounted on the wall. The goal is to ensure your products draw people’s attention in a way that makes them want to buy them.
Adjust the Lighting
Light distribution can affect how people view your products positively or negatively. Use bright lighting for the products you want to highlight the most. Also, adjust the lighting to focus on particular items.
By contrast, increase light distribution in sections where you want to accent multiple products using the same luminary. Ask an expert for help if you find it difficult to adjust your lighting accordingly.
A professional interior decorator who specializes in lighting will know best which light spectrums you should use in your store. For example, metallic products like jewelry are best highlighted with cool white colors. Warm white tones work better in displaying clothes, wood, and shoes.
Your Turn
There you have it—reasons you should use showcase lighting to display your store’s best products. It’s an inexpensive investment. Yet, it can increase your shop’s sales significantly.
You may require help in choosing the right types of display lights to use in your store. However, you can easily control the lighting. You can adjust brightness, contrast, and other features in one click. That said, research to discover the best way to use display lighting in your store.
