The chip shortages have affected pretty much every company in the industry, some more, some less. Fabless chipmakers like AMD have been affected more than their IDM rivals like Intel for obvious reasons. The latter’s processors have been in stock for the most part of the year, and that too at or even under the MSRPs. AMD, on the other hand, has seen its higher-end SKUs reach unreasonable heights due to hindered supply from TSMC.
The immediate impact of this has been apparent in the global CPU sales figures, with AMD losing ground for the first time in more than a year. The company has been focused on its higher-end parts that have a larger profit margin to make the best of the situation, leaving the budget and entry-level markets to Intel. The Ryzen 5 3600 which is more than two years old at this point continues to be its most popular AMD SKU among the masses, followed by the newer Ryzen 5 5600X and Ryzen 9 5900X.
In Russia, this has resulted in Intel reaching an all-time high market share of 49.2% for the month of June, with the Core i5-10400F becoming the third most popular SKU, a very frequent occurrence over the last year. While AMD still holds more slots than Intel in the top ten popularity rankings, only three of these are from the Ryzen 5000 lineup. The rest of them are older Zen 2 and even Zen+ SKUs with an MSRP of mostly under $200.
AMD’s Ryzen 5 2600 and 3600 have been its most successful parts not only in Russia but in every mainstream market. Both these SKUs were launched with an MSRP of $200, with frequent discounts allowing consumers to grab them for as low as $160. With the Zen 3 lineup, we’re yet to see a $200 part, and while the $329 Ryzen 5 5600X is doing pretty well, it’s still nowhere as popular as the 3600 (or the 2600) was back in the day. Intel, on the other hand, continues to have plenty of Core i5-x400F SKUs from various generations, allowing it to capitalize on the recent gap left by AMD in the sub-$200 market.