Sporting brands have been around for centuries. The most famous today might well be the likes of Nike and Adidas, but we shouldn’t forget the relatively new brands on the market – and those that have come to represent new and exciting digital sports or E-sports. Some of these new starters are now worth hundreds of millions of dollars, representing serious success stories as new entrants to the market. Here are some ways to make your sports brand successful in the coming months and years.
Many sports brands hit the big time after having signed a lucrative contract with a sports team, broadcaster, or franchise. Others form partnerships with specific athletes who go on top achieve wonderful things. These kinds of partnerships can spell the difference between a middling sports brand and an incredibly successful one.
And by their nature, they’re hard to strike. This is a competitive marketplace, and partnerships are offered frequently across all sports, making it difficult for you to table the most impressive bid for a contract. Still, it’s worth trying. If you’re a smaller firm, try sponsoring smaller teams, to begin with, like those in local or regional leagues. They’re excellent platforms upon which to get seen and to build recognition and appreciation.
Like all major markets, you’ll not manage to compete with the market incumbents if you’re not operating effectively online. That means a litany of things, including:
- Offering excellent online customer service, getting back to consumers within hours of an email or message.
- Set up social media platforms to help you market your products and connect to more consumers.
- Building a website that looks the part and shows off your best products.
On that latter point, it’s worth making your website not only visually impressive but also technically so. That means contacting sports SEO services to help you manage how your website is read by Google’s algorithms, allowing you to shoot up the search engine’s results pages, thus securing more customers, more sales, and higher profits.
Sports go through trends. Some were once wildly popular and have since shrunk to near obscurity, while others are just starting out in life, gathering momentum and followers each and every day. If you’re setting out to make a brand that has an impact on the sporting world, you might want to hitch along with a growing sport that may soon become mainstream.
It’s easy to think of examples of such sports. MMA, for instance, has become wildly popular in only the past five to ten years. E-sports are only just gaining mainstream attention after several years in the shadow of “regular” sports. And there are other sports, such as eco-friendly Formula E racing, which are set to become more popular as popular opinion looks to focus on sports that are friendly to the environment. All these are examples of sports you may wish to become associated with, tagging onto trends that could grow your business exponentially.
There you have it: some tips for sports brands looking to go global in the coming years.