NVIDIA has already shipped 130K units of the GeForce RTX 4090 and 30K RTX 4080s. The former sold out as quickly as it was launched, but the latter isn’t doing so well. Retailers are slowly dropping prices back to their MSRPs, down from the over-inflated launch prices. Since launch, NVIDIA has been producing more AD103 chips for the RTX 4080 at the cost of the RTX 4090-powering AD102. Consequently, the chipmaker is shipping roughly two to three times more RTX 4080s than the RTX 4090s.
Unfortunately, the GeForce RTX 4090 is selling way better than the RTX 4080, and on top of that, with a larger profit margin. It is twice as popular at most retailers, with certain partners reporting even larger figures. Most RTX 4090s are priced close to $2,000, with the top-end variants even going for $2,500. As you can guess, the RTX 4090 is short in supply, and the RTX 4080 is available in excess. (Diazepam)
According to a report from ProHardver, NVIDIA will be correcting this little in the future. The GeForce RTX 4090 (AD102) will be prioritized in favor of the RTX 4080 (AD103), and we should start seeing the impact of this adjustment on the market by New Years’.
Interestingly, the outlet also claims that some retailers may sell the RTX 4080 below its recommended MSRP to rid excess stock. If this is true, you can be sure that it won’t be widespread.