With NVIDIA’s RTX 40 Super Refresh looming, the chipmaker is preparing consumers for a mid-generation jebait. Retailers and AIBs close to Moore’s Law is Dead have reported that the GeForce RTX 4090 is in line for a hefty price hike. From $1600 at the time of writing, the RTX 4090 pricing will increase to ~$1700 for entry-level and $2,000 for the flagship variants.
NVIDIA has also allegedly discontinued some of the cheaper models of the RTX 4090 to “make the RTX 4080 Super look good compared to recent norms”. The sales targets for the GPU for this year have already been met. Consequently, NVIDIA is heading into the holiday season with maximum margins at the top end.
AMD has been offering massive discounts on its Radeon RX 6000 and 7000 series GPUs, with even the RX 7900 XT and 7900 XTX priced a notch lower than their MSRPs. These sales are about to end, with prices expected to rise to $750+ for the 7900 XT and $850+ for the 7900 XTX.
Meanwhile, the GeForce RTX 4080 has been suffering from a major case of poor sales. MLID claims that multiple retailers have stopped ordering more 4080s as they just don’t sell. The GeForce RTX 4080 Super should be seen as a direct response to this shortcoming.