NVIDIA is planning to cut the price of the GeForce RTX 4080 by at least $100 to match AMD’s upcoming Radeon RX 7900 XTX. While the RTX 4090 was met with critical acclaim and widespread demand, the RTX 4080 has gotten the shorter end of the stick. Gamers have largely ignored it in favor of the older RTX 3080 Ti and 3090, resulting in loads of unsold stock several weeks after launch.
Rumors coming out of China indicate that the price of the GeForce RTX 4080 will be trimmed by the end of next week, right around the launch of the Radeon RX 7900 series. The RX 7900 XT is priced at $899, and the RX 7900 XTX will cost $999, making both SKUs substantially cheaper than NVIDIA’s Ada offerings.
Unfortunately, supply for the first couple weeks is expected to be spotty, giving NVIDIA ample time to evaluate the market response. Regardless, going by preliminary performance figures, the Radeon RX 7900 XTX is a solid competitor to the RTX 4080 with equal or better raster performance.
Additionally, as gamers warm up to the revised pricing, the GeForce RTX 4080 supply will increase to nearly four to five times as much as the RTX 4090. The GeForce RTX 4070 Ti will be the direct competition to the Radeon RX 7900 XT and land right after CES 2023.