NVIDIA’s GeForce RTX 4080 launched last week to a lukewarm reception. The high-end Lovelace GPU offers solid ray-tracing and content creation performance but costs 70% more than its predecessor. This makes you wonder how much money NVIDIA makes off this SKU. A user on Weibo has taken a stab at the BOM of the RTX 4080, and it turns out it’s much lower than one would guess.
The GeForce RTX 4080 leverages the (partially enabled) AD103 die, which should cost roughly $150. Add the price of the GDDR6X memory and the PCB, and we get an overall figure of $300. Remember that this is a guess based on napkin maths and could be off by a small margin.
So, what happens to the remaining $900? In addition to R&D costs, it’s used for advertising campaigns, paying employee salaries, and the GeForce software stack. One thing’s for certain. NVIDIA is profiting much more from the RTX 4080 than the 3080 or 2080.