NVIDIA’s Ada Lovelace GPUs are doing quite well despite the bizarre pricing of most SKUs. The GeForce RTX 4080 is twice as expensive as its predecessor while offering about 50-60% more performance on average. On the other hand, the recently-launched RTX 4070 Ti is roughly 75% faster than the RTX 3070 Ti with a $200 markup gen-over-gen. Gamers are gobbling up these GPUs, no matter the price tags. Across most DIY stores, the RTX 4080 and 4090 have been the top sellers for several weeks.
The GeForce RTX 4070 Ti has barely been out for two weeks and has managed to break into the top sellers across multiple retailers. At Germany’s largest retailer Mindfactory, the RTX 4070 Ti was the bestselling graphics card, with nearly 300 units sold last week. It beat the Radeon RX 7900 XTX and the 7900 XT by more than 2x and 3x, respectively. The RTX 4080 sold 70 units, and the 4090 leveled with the RDNA 3, selling 100 units each.
At Newegg US, the GeForce RTX 40 series accounts for 6 out of the top 10 bestselling GPUs. The Gigabyte RTX 4090 comes in at #1, Gigabyte RTX 4080 at #2, MSI RTX 4090 Suprim at #3, and the MSI RTX 4090 Gaming X at #4. The MSI Gaming RTX 4070 Ti holds the 9th spot on the list with a price of $849, $50 over its MSRP.
Microcenter paints a similar picture. The Gigabyte RTX 4090 is the top seller, while the RTX 4080 from Zotac comes in at #4. Two variants of the RTX 4070 Ti are among the most sold GPUs, namely the Zotac Trinity and the MSI Ventus. The former is priced at $799, while the latter can be had for $839.