NVIDIA RTX 4070 Drops to just $479: $120 Off on the Most Popular Ada Lovelace GPU

The GeForce RTX 4070, NVIDIA’s most popular Lovelace GPU has gotten even cheaper, dropping under $499 for the first time. Following the release of the Radeon RX 7700 XT and 7800 XT, Team Green has had to issue price cuts to keep its midrange offerings…well, midrange. The RTX 4070 has been especially under pressure, with the latest round of cuts bringing its market price as low as $479.99. That’s a 20% or $120 discount on this 12GB card, courtesy of the promo code “ZIPIT”.

The RTX 4070 isn’t the only GPU this discount code can be used with. It goes well with the GeForce RTX 4060 Ti and the RTX 4060, reducing their market prices to all-time lows. The Zotac Gaming GeForce RTX 4060 Ti 8GB Twin Edge OC can be bought for $332.99 ($67 Off) using this coupon. You get Spider-Man-themed merchandise and a backplate bundled with it.

As for the RTX 4060, the said promo code brings down the price to just $260, and you get the same merchandise and a backplate worth $10 for free. The Zotac Gaming GeForce RTX 4060 8GB is a single-fan/dual-slot graphics card, ideal for SFF builds. It requires a single 8-pin power connector for its puny 115W TBP.


Computer hardware enthusiast, PC gamer, and almost an engineer. Former co-founder of Techquila (2017-2019), a fairly successful tech outlet. Been working on Hardware Times since 2019, an outlet dedicated to computer hardware and its applications.
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