NVIDIA Reportedly Delays RTX 4090 Launch to Sept/Oct to Prevent Excess Retail Inventory

NVIDIA has reportedly delayed the launch of its next-gen flagship to September (or perhaps even October) in order to prevent flooding of the retail channel. This confirmation comes from Videocardz and Greymon55 who seem to agree with what Kopite7kimi and WCCFTech reported a while back.

With the end of the cryptocurrency boom, graphics card prices are more or less back to normal. Many high-end SKUs such as the GeForce RTX 3080 Ti and the Radeon RX 6900 XT have also fallen a few grand below their MSRPs.

The decision to delay the launch of the RTX 40 series lineup, therefore is a response to this phenomenon. In addition to the RTX 4090/4080, the low-end GTX 1630 has also been delayed. All the sources point to either a September or October launch for the RTX 4090, followed by the RTX 4080 in November and the RTX 4070 in December.

Considering the normalization of the graphics card market, the new GPUs should launch at roughly the same prices. There might be a small price hike for the RTX 4090 and the 4090 on account of a lacking Radeon rival but that should change by the year’s end.


Computer hardware enthusiast, PC gamer, and almost an engineer. Former co-founder of Techquila (2017-2019), a fairly successful tech outlet. Been working on Hardware Times since 2019, an outlet dedicated to computer hardware and its applications.

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