Graphics card prices are out of control pretty much everywhere at the moment and have been for quite some time. However, generally, most of the overpriced products are being sold by scalpers or third-party “unverified” sellers on sites like eBay. You don’t expect NVIDIA’s own partners to sell them at 2x-3x the retail price. However, that’s exactly what’s happening. The GeForce RTX 3060 which is a $329 product (up to $380-90 for some AIB variants) is presently being sold for a whopping $1,200 by none other than NVIDIA’s authorized partners, retailers that are linked on the company website. Furthermore, there are a bunch of links to partner sites on the official GeForce website that don’t exist.
One of these retailers (link here) seems to have multiple units of the RTX 3060, 3070, and 3080, and all are being sold for 3x the MSRP. As you can see in the above shot, the RTX 3060s are being sold for INR 84,999 ($1,200) while the official retail price is just around INR 30,000. That’s three times the markup on a “budget” GPU. The fact that the retailer has at least a dozen units and is selling all of them at these prices means that it’s deliberate.
The GeForce RTX 3070 which has an MSRP of around INR 40,000 is being sold for INR 130,000+. That’s $1,800, more than 3x the original price, and once again the seller seems to have every AIB variant.
Finally, the RTX 3080 which has a retail price of INR 60,000-70,000 is being sold for 192K to 196K (3x higher). Curiously, the seller isn’t restricting the number of units you can purchase, meaning that either they have a decent stack or they simply have a lazy implementation. While we’re talking about NVIDIA’s partners, here’s something rather glaring.
Two out of the seven stores listed don’t exist, at least not at the time of writing. The link takes you to a blank page that says. “Coming Soon”. Now, why would they link to a bunch of sites that don’t exist?
None of the retail partners have a GeForce RTX 3060 Ti in stock, even the one mentioned above. This means that either they don’t want to sell them as the profit margins aren’t that fat, or they simply aren’t being supplied for the same reason. The only RTX 3060 Ti I was able to find was on Amazon, for a whopping $2,400:
The above seller (CMPL) is a 20-year old retailer, but despite being an established player (and likely authorized too) is gouging customers by selling a product worth 35K for an insane 178K, that too on Amazon. Curiously, the same seller has his own personal online store. However, none of the (overpriced) products listed on Amazon are being sold there.