The NVIDIA GeForce RTX 4090 is one of Team Green’s more successful GPUs. At an MSRP of $1,599, flagship Ada offers 70-90% more performance than its predecessor. Consequently, it has been one of the bestsellers since its launch roughly a year ago. Fast forward to the present day, and most RTX 4090s have been pushed out of the bestsellers chart, either due to low stocks or price hikes, and in most cases, both. The monthly sales figures of the GeForce RTX 4090 from Korea (via Dawana Research) illustrate this:
When the Ada flagship launched in the last quarter of 2022, it outsold virtually every other GPU on the market. The release of the RTX 4080 and 4070 Ti shifted the focus to more price-effective offerings, but sales were back up to (almost) launch numbers in April. Then the RTX 4070 launched, and they once again dropped to less than half as much.
Since then, the GeForce RTX 4090 has been selling roughly half as many units as at launch, with minor fluctuations. The prices have closely followed demand, as reported in the above chart.
In Q3 2022, the GeForce RTX 4090 debuted at 2.6 million won. As initial demand put pressure on inventory, the price increased to 2.8 million, dropping gradually each month thereafter. It decreased to 2.6 million before once again spiking to 2.7 million, after finally settling under 2.6 million at the end of Q3.
NVIDIA is prepping its GeForce RTX 40 “Super” lineup for a CES 2024 launch. With increased core counts, faster memory, and, in some cases, fatter caches, they ought to keep the Ada Lovelace lineup till the launch of the RTX 5090 in the fall of 2024.