It turns out that NVIDIA’s board partners are avoiding and in some cases, even limiting the sales of the RTX 3060 Ti due to the low profit margins that come with the advanced PCB design of the Ampere lineup. This info was shared by @harukaze5719, a reputed Korean source on Twitter. AIB partners are instead focusing more on the RTX 3070 which is supposedly more profitable.
This report reminds me of an earlier exclusive from GamersNexus wherein Steve explained why various board partners were unwilling to sell a budget Ampere part at NVIDIA’s prescribed price. While this particular story was regarding a ~$300 card, it’s very likely that the actual price was obscured to protect the source(s).
NVIDIA’s board partners claim that the targeted price tag of $250 to $300 is simply unrealistic and that “they’d be bankrupt if they sold it at those prices”. As GN explains it in their exclusive, going with NVIDIA’s price would mean that the AIB partners would have to opt for an Intel stock cooler-class heatsink which barely cools just the GPU, while ignoring the VRM, memory, and other PCB components. This cooler’s BOM cost is around $9, while an RTX 2060 cooler costs the OEMs more than twice as much. For the higher-end factory OC models, the entire cooling solutions cost around $50 for the cooling solution. This includes the backplate, shroud, RGB LEDs, thermal pads, extrusion/fin-stack along with the vapor chambers, and tooling.NVIDIA’s Pricing for the RTX 3060/3060 Ti is Unrealistic: Board Partners Claim
While both the RTX 3060 Ti and 3070 are based on the GA104 die, the former is priced $100 lower than the latter, all the while offering roughly the same levels of performance. This makes the RTX 3060 Ti an excellent card for 1440p gaming without breaking the bank, or at least it would in normal scenarios.
Much of the lower profit margins in the case of the 3060 Ti is reportedly being absorbed by the board partners, and in a time when semiconductor supply is already on the brink, AIBs are opting to sell the 3070 to maximize their profits and cut losses.