In recent years, the gambling industry has witnessed a significant shift towards online gambling, especially the use of casino apps.
Gambling has become more accessible than ever before, and it’s just because of the availability of online casinos. More people are showing interest in online casino apps and sites because of how heavily it’s starting to get promoted on social media platforms.
So, in this article, we’ll take a look at the role of social media in effectively promoting online casino apps and online gambling.
The Latest Statistics on Casino Apps and Online Gambling
Technavio reported in 2021 that the global online gambling market is expected to reach $127 billion by 2027, growing at a CAGR of over 11%. This demonstrates the significant growth potential of online gambling and casino apps.
In the United States alone, the online gambling market is expected to reach $93 billion by 2023, according to a report by Zion Market Research. Based on the report, the growth of online gambling in the US is driven by the increasing adoption of smartphones and the legalization of online gambling in several states.
Sensor Tower reported the top-grossing casino app in the United States in 2022 was Slotomania, with an estimated revenue of $281 million. Other online casinos that are popular in the US are Big Fish Casino and DoubleDown Casino.
Mobile gambling is gaining more popularity, based on a report released by H2 Gambling Capital in 2020. According to this, mobile devices already account for over half of all online gambling activities worldwide.
Social Media as a Marketing Tool for Casino Apps
Social media has become one of the most powerful marketing tools for promoting casino apps like Ignition Casino. It provides a platform for casinos to reach a wider audience, engage with their customers, and build brand loyalty.
Social media platforms such as Facebook, Twitter, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, targeted ads, and influencer marketing.
According to a report by Hootsuite, there are over 4 billion social media users worldwide. Online users spend an average of 2 hours and 25 minutes a day on these platforms. So, most definitely, it’s an enormous opportunity for casino operators to reach a vast audience around the world.
Facebook alone has a large number of online gambling-related pages and groups. More and more Facebook Gaming streamers are also promoting online gambling sites. Many of them are giving away promo codes that their viewers could use to earn bonuses when they sign up.
The same goes for Instagram, where influencers are also promoting gambling-related content to their followers. When it comes to Twitter it’s often used by online casino operators to engage with their customers and promote their services.
Then there’s YouTube, where there are all sorts of gambling-related content. There are YouTube channels that review different online gambling sites and channels that offer tips and tricks to online casino players.
The Role of Influencers in Promoting Casino Apps
Influencer marketing has become an increasingly popular way for casinos to promote their apps on social media. Influencers are individuals with a significant following on social media, which can be paid to promote a product or service to their followers.
According to a survey by Rakuten Marketing, 65% of consumers trust the opinions of influencers more than traditional advertising. This demonstrates the significant impact that influencers can have on the promotion of casino apps and online gambling.
The Use of Hashtags in Promoting Casino Apps
Hashtags are an effective way of promoting casino apps on social media. They allow users to search for specific topics and can help increase the visibility of casino apps on social media platforms.
Sprout Social reported that the use of hashtags could increase engagement on Instagram by up to 12.6%.
Both consumers and casino operators can benefit from the use of hashtags. Casinos can use hashtags to promote their apps, engage with their customers, and monitor the conversation around their brand.
Many online casino players use hashtags to easily see which online casinos are popular and have exciting offers they can take advantage of.
Conclusion
Social media is surely a powerful marketing tool for promoting casino apps and online gambling. With billions of social media users worldwide, casinos have an opportunity to reach a vast audience through social media platforms.
Influencer marketing, the use of hashtags, and targeted ads are all effective ways of promoting casino apps on social media.
