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Cyberpunk 2077 was the Largest Digital Launch Ever w/ 10M Units Sold Even Considering Refunds

Cyberpunk 2077 was the largest digital launch of all time with as many as 10.2 million units sold, even considering the refunds. CD Projekt’s marketing strategy along with the success of their previous blockbuster, The Witcher 3 helped the studio sell more than ample units on PC, making it the top-grossing game of the platform, beating heavy-weights like League of Legends, World of Warcraft, and Fortnite.

However, the sales performance of the game on consoles was pretty poor, largely due to the sub-par performance, technical issues, and the removal of the PlayStation Store. This is one of those few titles where the majority of the sales came from the PC platform (a whopping 80% or 8 million), with the consoles accounting for just 2 million or 20% of the units sold.

It’s interesting to see how the list of the top-grossing games varies from platform to platform. While PC gamers enjoyed classics like LoL, WoW, and CS: GO along with CBP 2077, console gamers were more into recent AAA titles such as Call of Duty, NBA21, FIFA21, and Valhalla.

Cyberpunk 2077 had the biggest game launch of all time based on digital revenue and digital units sold (10.2M)*. A successful marketing campaign and the reputation of The Witcher 3: Wild Hunt provided the hype necessary for the CD Projekt Red title to break records despite issues including performance problems on consoles, widespread glitches, and the indefinite removal of the game from the PlayStation Store. An extremely high share of digital sales (80%) was on PC, likely due to the delisting on PlayStation and the overall state of the console versions. Regardless of the short-term financial success, the critical backlash means the developer will now have to invest significant resources fixing the game in order to rehabilitate its image before the launch of its next title.

* These estimates do include digital copies that have been refunded, but our data shows that refunds did not substantially affect the game’s aggregate sales.

SuperData

Areej

Computer Engineering dropout (3 years), writer, journalist, and amateur poet. I started Techquila while in college to address my hardware passion. Although largely successful, it suffered from many internal weaknesses. Left and now working on Hardware Times, a site purely dedicated to.Processor architectures and in-depth benchmarks. That's what we do here at Hardware Times!
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