GamingNews

Cyberpunk 2077 Digital Pre-Orders have Already Recouped CDPR’s Development and Marketing Costs

Cyberpunk 2077 registered over 8 million pre-orders across all platforms, indirectly translating to the biggest PC release in history.

Following on that, CDPR, in a note issued to its investors yesterday, stated it has already recouped the development and marketing costs involved in Cyberpunk 2077 from these digital pre-order sales alone.

This basically means any further digital or physical sales on any platform will translate to profits for CDPR. Here’s the relevant section from the note:

The Management Board of CD PROJEKT S.A. with a registered office in Warsaw
(hereinafter referred to as “the Company”) hereby announces that the estimated licensing
royalties receivable by the Company in association with pre-order sales of Cyberpunk 2077
across all of its digital distribution channels have exceeded the sum of the following:

– total development expenditures related to the game, and

– the game’s marketing and promotional costs borne by the Company – either already incurred
or anticipated for the remainder of 2020.

As per Valve’s new Steam policy, CDPR will collect 80% of the subsequent royalties from Cyberpunk 2077’s sales as it has surpassed $50 million in revenue, instead of the 70% for mid-tier or 75% for $10-$50 million tiers.

The game, however, hasn’t been without bugs which resulted in the company’s stock dropping significantly right after the review embargo lifted revealing the nature of these bugs. CDPR is already working on fixing them and patches will keep dropping as they continue fixing any found bugs. A free DLC for early 2021 is also in the pipelines ahead of the announced paid expansions.

Cyberpunk 2077 is now out on PC and consoles.

Back to top button