The Chinese variant of the Nintendo Switch has been extremely successful, selling a million units in just a year. During its Q4 revenue earnings call on the 24th of March, Tencent (Nintendo’s distribution partner in China) revealed that the Switch sold more than 1 million units in 2020 with just around a dozen games available on the platform. Released in December 2019, the Chinese variant of the Switch comes with region-specific restrictions, censored content, and some other modifications to align with the local rules and regulations.
The Nintendo Switch has now sold more units than both the Xbox One and PS4 combined in China, making it the most popular console in the country with most of the market share. The local price of the handheld console is pegged at RMB 2,099 or $320 which is one of the key factors behind its success.
The COVID-19 pandemic and the lack of the next-gen consoles from Microsoft and Sony are the primary driving factors behind the record sales of the Switch on China. The Xbox Series X|S and the PS5 are still pending the local seal of approval, and hence are only available through the grey markets.
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