ASUS to Hike GPU and Motherboard Prices this Year

One of the big three motherboard and graphics card vendors, ASUS has announced in a Facebook post that it will be increasing the pricing of its motherboards and graphics cards in 2021 (this year). This price hike is the result of a shortage of components, higher logistics costs amidst the pandemic, and increased tariffs/customs charges.

Update regarding MSRP pricing for ASUS components in 2021.

We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.

*additional models may see an increase as we moved further into Q1.


This price hike doesn’t really come as a surprise, but for consumers like you and me, it does sting regardless. Expect other vendors to follow suit in the coming weeks/months as well. Most of the latest GPUs and game consoles from both brands are either overpriced or out of stock at the moment. Originally, we were told that the situation would improve by the end of first quarter of 2021, but now most sources aren’t sure and are simply playing wait and watch.


Computer hardware enthusiast, PC gamer, and almost an engineer. Former co-founder of Techquila (2017-2019), a fairly successful tech outlet. Been working on Hardware Times since 2019, an outlet dedicated to computer hardware and its applications.
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