AMD may have been excelling in the CPU market over the years, but its GPUs haven’t been doing all that well, with the company progressively losing share to NVIDIA in the discrete graphics card market. As per figures cobbled together by JPR, AMD was sitting at a comfortable 31% of the total AIB share at the end of 2019. However, that’s where things started going in NVIDIA’s direction. AMD lost around 14% of the market share in the next 12 months, with NVIDIA ramping up its presence to over 80% by the end of 2020.
NVIDIA launched its RTX 20 series graphics cards back in late 2018 with dedicated ray-tracing and DLSS (Tensor Cores) hardware, promising real-time RT across several AAA titles for the first time. However, excessively high prices and lack of actual content led to mediocre sales, resulting in a decent 2018 and 2019 for AMD. However, the launch of the Turing Refresh (Supers) in late 2019 and increased adoption of ray-tracing and DLSS put AMD on the backfoot. T he lack of products in the high and ultra high-end was also especially glaring. Although the RDNA 2 based Radeon RX 6000 series GPUs offer very competitive performance, they’ve been largely been absent from the retail market, having little to no impact on actual sales figures.
The last quarter of 2020 showed a decrease in the number of graphics cards sold by around 4% (Q’Q). In comparison, the CPU market grew by 28% over the same time period. On a YoY basis, the GPU market shrunk by 6.5% while the desktop CPU market grew by 5.2%.