Intel’s 12th Gen Alder Lake-S processors represent the most competitive lineup from the chipmaker since the days of Sandy/Ivybridge. The Core i7-12700K, in particular, has seen incredible success in the DIY market. Just a couple of weeks back, we reported that the high-end chip had broken into the top 3 bestsellers list at pretty much every retailer in the US, UK, and Germany. This didn’t however, go unnoticed. AMD has taken the obvious decision and responded with a slew of price cuts across the board.
This strategy seems to have worked quite well, with Ryzen 5000 CPUs once again leading the bestselling charts at every retailer we checked, expelling the Core i7-12700K out of the top two. At US retailers such as Newegg, Microcenter, and Amazon, the Ryzen 5 5600X and Ryzen 7 5800X sit at the top of the hill, pushing the Alder Lake i7 to third place.
It’s worth noting that the 12700K has run out of stock at Newegg, but both Amazon and Microcenter have managed to keep sufficient units in reserves. This eases concerns of any possible shortages in the near future.
Both the 12th Gen Alder Lake and Ryzen 5000 parts are priced under the MSRPs at most US retailers, with the latter getting especially aggressive price cuts. The Core i9-12900K and the Ryzen 7 5800X with a discount of $150 are the most appealing SKUs.
The British audience has an even higher polarity towards the Ryzen 5000 processors, with the Ryzen 5 5600X, Ryzen 7 5800X, and the Ryzen 9 5900X firmly lodged onto the top-three spots on the list of bestsellers at both Box and OCUK. The Core i7-12700K is less welcome here, coming in at #8, and #9 at Box and OCUK, respectively.
Finally, we have the Mindfactory figures compiled by TechEpiphany. Once again, the Ryzen 5000 SKUs have managed to ward off the Alder Lake threat with price cuts, maintaining a slight lead thanks to a loyal fanbase. The Vermeer parts still hold the top-four spots, followed by the Core i7-12700K, Core i5-12400F, and Core i5-12600K at #5, #6, and #7, respectively.
