AMD’s Radeon RX 6600 XT is now out across all global markets with a sticker price of $379 in the US, £329 in the UK, and €379 in Germany. For the first time in what feels like forever, the availability is rather decent, and the market prices haven’t gone that far over the top. At the time of launch, multiple retailers had more than one SKU available at exactly the MSRP, with the rest going for 50-100 bucks higher.
In the United Kingdom Scan has two SKUs available at MSRP, namely the ASUS RX 6600 XT Dual OC and the PowerColor RX 6600 XT Fighter. The rest of the modes were 50-100+ over the AMD SEP, but that doesn’t mean that all of them were over the MSRP. Many of these such as the Sapphire Nitro+ and the ASUS Strix OC are factory overclocked models that generally come at a premium. Overclockers UK had nearly all AIB models in stock, with prices mostly close to 400 pounds, although multiple stock SKUs were also available at the SEP of £329. Thanks to OC3D for compiling the data.
In Germany, the situation was quite similar with Mindfactory starting off with 14 different SKUs of the RX 6600 XT, starting at, yes, the MSRP of €379. Caseking had four, again starting at €379, while Notebooksbilliger had just 3, starting at €449. Fast forward to just an hour back: Although availability has been able to somewhat keep up with demand, prices have risen to a notch over the MSRP.
Now, Casking’s cheapest SKU is priced at €484, Mindfactory at €439, and Notebooksbilliger at €429. Proshop and Alternative also have similar prices. Not exactly bad for a pandemic launch. You’re paying just 50-60 bucks over the official MSRP for a $370 card that should have been priced at $329. Thanks to 3DCenter for compiling the data.
Unfortunately, retailers like Newegg and Amazon are still charging a pretty penny for the Radeon RX 6600 XT (or simply don’t have any in stock). It’s a similar case with BestBuy, where although the prices are exactly the same as the MSRP, there’s no stock available.
Finally, let’s have a look at the South Asian prices, in this case, India. AMD’s SEP for this region is 38,000 INR which translates to a rather insane $512. The market prices are even worse, with the cheapest SKU being the Sapphire Pulse priced at 49,500 INR or $667, nearly the same as the MSRP of the RTX 3080. Even the most basic model, the PowerColor Radeon RX 6600 XT Hellhound which is the closest to stock you’ll get is priced at 51.25K INR, and it almost definitely performs worse than the Sapphire Pulse.