The Chinese market is easily the most important in Asia-Pacific and one of the largest worldwide. However, the rigid regulations and specific user requirements make it hard to penetrate. Both AMD and Intel have released several products specifically tailored to the needs of the Chinese market. Some of the more notable examples include the Ryzen 5 3500/3500X, Radeon RX 580 2048SP, and the Ryzen 4000 series desktop APUs which were available in the Chinese DIY market from day 1. Therefore, as you may have surmised, the Chinese market follows its own set of rules both in terms of product popularity and supply. Let’s have a look at some of the most popular graphics cards and mobile CPUs in Chine in the first half of 2021.
Over the last year, the mobile CPU market has been quite dynamic, seeing rapid shifts in popularity ever since AMD launched its Renoir processors. In the second quarter of 2020, AMD controlled just over 20% of the market, with Intel accounting for the remaining 78%. Things suddenly began to shift in AMD’s favor in the third quarter, but most of the gains were erased in the last quarter, most likely due to supply shortages and the influx of Tiger Lake notebooks. Come 2021, and AMD has been once again gaining share at a consistent pace, regaining most lost territory by the end of Q2.
In terms of sheer performance, AMD has a clear lead here, occupying four of the top five spots, but a strained supply chain and fewer OEM tie-ups mean that it can’t properly capitalize on this (just yet). Regardless, the underdog has been doing well this year, and it’ll be interesting to see just how far it’ll be able to push into Intel territory by the end of the year.
The graphics card market in China (both mobile and desktop) is heavily dominated by NVIDIA. Only two out of the top ten most popular GPUs, however, are from the newer RTX 30-series lineup, namely the RTX 3060 mobile and the RTX 3070 (desktop). All the other SKUs on the list are older GTX-class cards, mostly from the 16-series lineup with some older Pascal-based parts holding onto their positions as well.
The Chinese graphics card market essentially reflects the state of the global dGPU market, with NVIDIA consistently holding onto its domains over the last year. AMD has continued to lose ground, dropping from 31.54% in the second quarter of 2020 to just 22% in the same quarter this year. The company is hoping to reverse its fortunes in the coming quarters with improved GPU supply and increased all-AMD notebooks slated to hit the retail market soon.